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Bridging the Gap – Boomerang Recruitment
In today’s competitive recruitment environment, one of the most cost-effective and successful recruitment strategies is alumni or “boomerang” recruitment. Boomerang is a concept developed to identify...
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Periscope Up! SCG Livestream Interviews
One sure sign of rapid media expansion is when relatively young social networking platforms become parent companies to the next generation of media. Recently, Periscope—the Twitter-owned, livestreaming...
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Cell Phones Stop The Show On Broadway
Going to the theater was a way to get away from things, relax and be entertained. That isn’t always the case when you go to the theater and even after several announcements to silence your phone,...
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To hashtag or not to hashtag? That is the question.
Hashtags. They’re everywhere. The symbol formerly known as “the pound sign” on a telephone or “the number sign” like on a #2 pencil, is now seen most often on social media. In fact, the word hashtag...
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Millennials, Social Media and Retention
Say the word “millennial” to HR and you might hear a sigh of exasperation. It seems to be a common lament of how to deal with this segment of the workforce. One of the adjustments companies need to...
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Is LinkedIn Going “Business Casual”?
From time to time, I see blogs entreating me to Keep LinkedIn Professional. The authors seem concerned that LinkedIn is becoming too much like Facebook and Twitter—that it’s deteriorating into a place...
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Google+ and YouTube Splitting Up
The power of Google seems almost unbeatable. It might be the case when it comes to search engines but in the world of social media, well not so much. In an effort to get more people to join and use...
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When Social Media Goes Too Far
On Wednesday, August 26th, news reporter Alison Parker and cameraman Adam Ward were fatally shot to death during a live broadcast on TV. Even more gruesome was that the video of the shooting was then...
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Memories of a Mad Man…Part 4
Tom Marguccio, SCG Advertising & PR’s Vice President/Creative Director and resident Mad Man brings us back in time. Sunripe Orange Soda Original House Jingle...
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Social Media and Stray Pets
Public relations professionals may be able to learn something from cute cat videos. Authenticity and connecting to a higher cause are two concepts that not only benefit stray animals, but Fortune 500...
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Starbucks Red Cup Controversy
Christmas is supposed to be a time of peace and love. This year the holidays are adding some controversy for those who want to enjoy the season with a hot cup of coffee. Every year Starbucks offers a...
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Emogis are the new hieroglyphics
Every generation adopts its own style of dressing, music and habits which usually confuse anyone who is not a part of this group. Language and slang terms were another way to communicate in a way that...
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Do you love the hearts on Twitter?
Have you noticed the change to your Twitter feed yet? They have replaced the star icon which was used as a way to “favorite” a tweet. Instead you now have a heart icon to show you “like” the tweet....
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7 Essential Questions Before Choosing A Social Media Agency
As Social Media continues to become a larger part of digital marketing, companies are discovering its power to engage with customers. But it can be difficult to manage your own social media pages, and...
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FaceTime vs. Face-to-face time
Put down the phone!” — a phrase commonly heard at dinner tables and general gatherings everywhere. Many lament that the current generation, so engrossed in their phones, is losing valuable face-to-face...
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New Year’s Resolutions!
It’s that time of year again. That time when we scratch our heads, wonder where the year went, and resolve to make changes in the New Year. As I look back on 2015, I see that the more things change,...
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How Will Future Generations Read Facebook?
When I was in the third grade, our class created a time capsule with the hope that future generations would dig it up in 100 years and get a sense of what life was like in 1970. I don’t remember...
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New Evidence in Favor of Employer Branding
There was a time not that many years ago that employer branding was one of the new horizons in talent acquisition. Those who became experts in this relatively unexplored subject were definitely on the...
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Where have all the good Super Bowl commercials gone?
The average cost for a 30 second commercial during the Super Bowl is about $4.5-5 million. Yet as the price continues to rise for the spots, why are the actual good Super Bowl commercials going...
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What’s your reaction to Facebook “Reactions”?
It’s going to be interesting to see people’s reactions to Facebook “Reactions”. The ‘Like’ button on Facebook is a helpful option when viewing posts made by family, friends and even friends of...
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